About Us

Our Mission

‘To share our genuine passion for perfume & people and offer the most knowledgeable fragrance expertise on the high street.’

About Us

The Perfume Shop is the UK’s largest specialist fragrance retailer with over 260 stores nationwide, selling all major designer fragrance brands, classic and celebrity perfumes, aftershaves and body products with unrivaled expertise at value for money prices.

Our History

Founded in 1992, The Perfume Shop set out with the simple idea of making luxury perfume brands accessible to everyone at an affordable price. With the first store openings in Birmingham, Belfast & Milton Keynes, The Perfume Shop developed a genuine passion for delighting customers with expert perfume knowledge and the highest customer service standards which remain at the forefront of everything the brand stands for today. In 2005 The Perfume Shop was acquired by the leading beauty retail group A.S Watson - known in approximately 24 markets and owning over 11,000 stores worldwide. Find out more about our history and our parent company.

Our Expertise

We are the leading perfume experts in the UK. You can be sure that you are in the best place when making a purchase at The Perfume Shop. We have trained and developed the most knowledgeable team of sales advisors in the perfume industry, proudly boasting the largest number of industry recognised CFSS (Certified Fragrance Sales Specialist) graduates in the UK. To further showcase our dedication to fragrance expertise, we recently established our own innovative programme, "The Perfume School”, so that you can always have confidence in our high quality, unbiased advice every time you shop.

Why Shop with The Perfume Shop?