If you're seeking the perfect scent, look no further than the Armani range at the perfume shop, including iconic eau de toilette and perfume such as Acqua di Gio, Si and Diamonds. Apply Armani perfume behind your ears and on the inside of your wrists. You'll never want to wear another fragrance. Founded in (where else?) Milan in 1975, the brand is yet more proof that Italian design houses do fragrance exceptionally well, with a captivating collection of perfumes that you'll instantly fall for.